Every product we carry has been chosen with the same care you bring to your routine.
At Beauty City, we believe great beauty starts with great products — and great guidance. Located on Durand Avenue in the heart of Racine, we've built a space where quality cosmetics, skincare, and fragrance come together under one roof.
Beauty, thoughtfully selected
From everyday essentials to standout pieces, our shelves are stocked with products that deliver real results — because your routine deserves better.
Skincare
Cleansers, serums, moisturizers, and treatments for every skin type. We carry lines that respect your skin's natural balance.
Makeup
Foundations, lipsticks, eyeshadows, and tools — from natural everyday looks to bold statements. Products that move with you.
Fragrance
Perfumes and colognes for every occasion. Discover scents that become part of your identity — subtle, bold, or somewhere in between.
Gift Sets
Curated gift boxes and sets for birthdays, holidays, or just because. Beautifully packaged and ready to delight.
Hair Care
Shampoos, conditioners, styling products, and treatments. Healthy hair starts with the right foundation.
Expert Guidance
Not sure what you need? Our team takes the time to understand your skin, your style, and your budget — then points you right.
Built on trust, driven by taste
Beauty City started with a simple idea: Racine deserves a beauty retailer that treats every customer like a regular. Not a transaction — a relationship.
We hand-pick every product on our shelves. If it doesn't meet our standards for quality, inclusivity, and value, it doesn't make the cut. That's why our customers keep coming back — and why they recommend us to friends.
A space made for you
Walk in and see for yourself — bright, welcoming, and organized so you can find exactly what you're looking for.
Ready to discover your new favorites?
Stop by Beauty City on Durand Avenue — we'd love to help you find exactly what you've been looking for.
We're right here in Racine
Come browse our selection in person, or give us a call — we're always happy to help you find what you need.
4003 Durand Ave
Racine, WI 53405
Mon – Sat: 9:00 AM – 7:00 PM
Sunday: 11:00 AM – 5:00 PM
Send Us a Message
Have a question about a product or need help finding something? Drop us a note and we'll get back to you.
